The moment Polaroid decided to stop making film their huge following sulked. Nearly a year later and they announced they were back in the room and would start making the stuff again. Since then people have fallen back in love with their cherished instant photography device and every week we hear more and more people discussing Polaroids. Lady Gaga become their Creative Director and suddenly Polaroids were cool again.
With all this interest we invited freelance beauty and lifestyle writer Adele Mitchell to guest post about the subject.
Before digital photography usurped film, every photographer, stylist, make up artist and model had a Polaroid collection – a personal set of photographic trophies gathered from photo shoots and kept in ordered notebooks, pinned on the studio wall or in the back of a portfolio.
Polaroid was the workhorse used to check lighting, composition, and hair and make up before shooting film. It was far from perfect, being fragile and expensive to use, and it had an unmistakable chemical smell that never faded as well as a tendency to make everything look a bit too green. But it was always kind of cool and is the only type of film considered worthy of its own dance move, thanks to Outkast’s ‘Shake it like a Polaroid picture’ line in Hey Ya!. It is also still uniquely beautiful.
These images were taken in Miami, on a trip to shoot beauty pictures for Just 17. We were meant, officially, to be using Polaroid for behind the scenes shots. Unofficially we used it to record the fact that we were a crew that couldn’t quite believe our luck. Miami was hot, sunny and photogenic with fabulous light and model agencies on the beach – and we were, for a few days, part of it. These ethereal images are a visual reminder that such heady moments are precious and fleeting. It is something that a technically precise digital image on a laptop screen will never convey quite so eloquently.
Big thanks to Adele for sharing her Polaroid experience. There are more guest posts lined up in the future, but if you’ve got a project you’d like to let our readers know about and you’d like to be involved, feel free to get in touch.
Thanks for reading.