Since long before starting Mat Dolphin we’ve been hugely inspired by Non-Format. The two man studio is run by Jon Forss and Kjell Ekhorn and the work they produce is beautiful, interesting, boundary pushing and, at times, a bit weird. The pair have created a style that is both completely unique and instantly recognisable for a pretty impressive client list. Since establishing the company in London in 2000, the pair have gone on to work with the likes of Nike, Coca-Cola, K-Swiss, Gap, Sony, Adobe, EMI, Orange, Rick Owens, Nokia and The Economist as well as a number of small independent record labels – music packaging being one of the things for which they’re best known. Now based in Minneapolis (Jon) and his native Norway (Kjell), their incredible typography, design and art direction has spawned a host of imitators but by the time most people have caught on, they’re already two steps ahead.
They were kind enough to spend some time answering our Ten Questions. Here’s what they had to say.