* This article also features on Creative Review’s Blog *
Processes. They’re a huge part of what we do and we use them in an effort to add structure and order to our working day. Working on creative projects throws up a unique set of challenges – To say that every project is different is a bit of a cliché, but it’s ridiculously true. The challenge presented by each project differing from the last is that regardless of the fact they’re all completely unique, we have to ensure that each and every one is successful. Both for ourselves and our clients. This may sound obvious, but it’s surprisingly difficult to achieve.