We started the Mat Dolphin blog as a simple platform to share information – we’re constantly consuming design and we meet a great number of inspirational people involved in our industry which gives us plenty of design-related ’stuff’ to share. However, as well as having this dialogue with our peers we always saw the blog as being a great way to converse with clients. From previous experience working in design agencies, there’s all to often a barrier between client and designer that, in our opinion, doesn’t need to be there.
With this in mind, we thought it would be a good idea to write an easy to follow ‘guide to briefing’ to make the process easier for clients and designers alike.
The design process starts and ends with the client. A person or organisation has a design requirement and approach the designer – so far, all simple enough. The next stage, the client relaying exactly what it is they want to achieve, can be a bit more complicated.












