Wim Crouwel already said it better than us…

January 29th, 2013 by Mat Dolphin

On this blog (and elsewhere to anyone else who will listen) we constantly bang on about the importance of solving a brief. We highly value the need to communicate the message of client to their target audience. We feel it’s a vital part of the design process and a key part of being a designer. However, as with all creative pursuits, there is always room for adding a small part of ourselves into our work. Authorship is a huge part of what we do and making the work ours is part of what makes it a passion, rather than a bog standard job. Solving the problem in an appropriate, thoughtful and creative way is obviously essential and should be the primary focus, but a designer injecting some of their own personality into the work can go a long way. The esteemed Mr Wim Crouwel knows the deal…

Keep reading…


Ten Questions 031 – Marta Cerdà Alimbau

January 23rd, 2013 by Mat Dolphin

Our Ten Questions series has been absent for a long time. Too long, baby.

With this in mind, we wanted to make sure the first of 2013 was an absolute belter, so we got in touch with Marta Cerdà Alimbau. A Barcelona-based illustrator and designer, her work is largely focused on illustrative lettering and her eye-catching, highly decorative work has attracted clients such as Nike, Coca-Cola, Ray Ban, Penguin Books, Zoo York, Panasonic, Virgin and many others.

Since setting up her own studio in 2008, she has developed a visually rich and distinctive style of her own. We’re huge fans of her work and are delighted to get her involved in the series. See what she had to say below.

Keep reading…


Critical Thinking

January 16th, 2013 by Mat Dolphin

A recent article by Michael Bierut is currently causing a bit of a stir over on Design Observer. The piece ponders various aspects of graphic design criticism and raises a number of questions about the merits and pitfalls of online commentators appointing themselves as a critics. Bierut warns this continual increase risks becoming simply a ‘spectator sport’ rather than a constructive and productive means for comment and debate.

The lengthy piece is as well written as one would expect from Bierut and the points it raises have attracted a number of comments. Design industry heavyweights such as Rick Poynor, Marian Bantjes, Armin Vit and Paula Scher have got involved to share their opinions on the matter.

Keep reading…


It’s 2013…

January 9th, 2013 by Mat Dolphin

With love

Phil and Tom