As you may have noticed from previous blog posts, we’re quite interested in design. We like looking at it, we like talking about it and questioning it. We like learning and discovering new things about it. It’s a constantly expanding and changing subject that will never cease to throw up new and challenging concepts.
Aside from observing design from a purely visual perspective, finding out about the approach and thinking behind certain projects can be as fascinating (in some cases more so) than the work itself. For us, the age-old ‘ideas vs style’ debate is a no-brainer – it has to be a combination of both. A competent piece of design needs to look the part – this goes without saying – but the overall concept and thinking that went into the work is something that, as designers, we’re really interested in. Simply looking great isn’t enough.
It’s not always particularly easy putting creative work into words, but explaining why we’ve done what we’ve done is just another part of the the job and, like many other designers, we’ve done our fair share of explaining and justifying.