It’s a strange phenomenon.
You’d think there would be shelves upon Magma bookshelves filled with ‘How to run a design studio’, but until recently it was a topic without a single printed sheet devoted to our most humble of spaces.
When you start out as a graphic designer you immediately hope and believe that one day, just maybe if you get the right experience and luck you’ll have your own studio. But when that time comes around, how do you run it? What makes it successful? What would motivate your team to stay inspired?
It’s a bizarre omission as the studio is a designers natural habitat. Without a studio we’d all be bedroom based and lacking inspiration from others.
To answer these questions and fill that gap on the shelf Tony Brook, founder of consultancy Spin, and Adrian Shaughnessy, co-founder of design group Intro have independently set up Unit Edition, a publishing venture set up ‘by designers for designers’. Their first book launch is to be Studio Culture: The Secret Life of the Graphic Design Studio.