2011. It’s been busy, it’s been stupidly quick and most importantly, it’s been good. Along with the constant stresses and pressures that go along with doing what we do, this year has been a decidedly positive one here at Dolphin Heights. We thought a good way to round off the year was to take a quick look back at what we’ve been up to in the last 12 months. What’s been keeping us busy in and out of work, where we’ve been, what we’ve been doing and who we’ve been doing it with.
When we meet clients for the first time they’re often quite surprised to find out how long we’ve been established and how many people actually work here. It happens all the time, and even comes from other agencies within the industry too. “Really???” is a common reaction. People’s perception of Mat Dolphin is based on a number of factors. Our creative work, the brands we’ve been fortunate to work with, the exposure we’ve had, our twitter presence, this very blog etc. all go together to paint a picture, and one that is apparently bigger and louder than we are. So why don’t we just be more open about it all? The vast majority of design agencies these days share what they want to be heard or seen. Like well oiled PR companies, they carefully control what the world finds out about them. But that’s kind of missing the point. What makes agencies unique is the people that work there. Designers constantly encourage brands to be open and honest, yet hide behind the typical designer ‘cool wall’.
We’ve been talking about this topic for a while, but the original train of thought came from Bernadette Jiwa ‘brand and business catalyst and verbal designer’ who we regularly chat with on Twitter. She questioned why we at MDHQ portray ourselves in the way we do and it got us thinking. We were going to write a blog post about it but thought who better to write a post than Bernadette herself.
Glug London is an event for people from the creative industries to come together, have a few drinks and hear talks from some of the most creative designers and studios around. Each event has seen a steady growth with bigger names talking, bigger venues selling out and more people scrambling to get tickets. Needless to say, they’ve been busy. With this in mind, we thought it was time to catch up with founders Ian Hambleton and Nick Clement to have a chat about the event and see what they’ve got in the pipeline.
In 1991, after being told by his tutors at Chelsea College of Art and Design that he ‘wasn’t good enough’ to become an artist, John Dowling realised he needed a change of direction. When someone encouraged him to pursue Graphic Design, he went for it although does admit to not knowing exactly what it was at the time. In the years since then he’s learnt in no uncertain terms what it means to be a graphic designer and has honed his skills at some of the most prestigious agencies around.
Starting his employment at the now defunct Area (a studio established by two former designers from Peter Saville Associates) John went on to stints at the almighty Pentagram, SEA and Frost before setting up Dowling Duncan alongside his former Pentagram colleague Rob Duncan. They’ve used their wealth of experience to produce a great body of work for clients such as AIGA, Apple, The British Museum, Google, John Lewis, Microsoft, The Serpentine Gallery… This list goes on.
John kindly agreed to get involved with our regular Ten Questions series. Here’s what he had to say…
A couple of months ago we took a trip to the Pentagram offices in Needham Road, West London to attend a talk by designer, Pentgram partner, author and all round nice-guy Angus Hyland. The talk focused on symbols and was organised in conjunction with the publication of Symbol, the recent book by Hyland and Steve Bateman. The talk was utterly brilliant and the book is equally so. Highly recommended.
Whilst I could write at length about the talk itself and the points Hyland raised, there was one thing he said that particularly stuck out for me. When talking about the more unusual, quirky and perhaps even awkward logo designs from years gone by Hyland said…
Whilst we do lots of different things here at Mat Dolphin, our main focus is graphic design. We design graphics. The stuff that sits on a computer screen and showcases what a person or company is offering. Or stuff that is printed onto a business card and introduces who that person is and what they do. Some of the stuff we design has to communicate a great deal within a very limited space or format. Some of the stuff we do has to communicate a great deal without actually saying too much. Often we have to work with strict, client-imposed constraints and occasionally we have complete carte blanche (which can often be the more difficult way to work).
Seeing the logo you designed emblazoned down the side of a 747? The commemorative stamps you designed becoming collectors items? Garnering every award going whilst picking up a host of new clients along the way? These are the kind of things most designers would eat their own MacBook to have acheived. Johnson Banks are an agency that has ticked the above, and much more, off their to-do list. Virgin Atlantic, The Royal Mail, The BFI, Blackpool Pleasure Beach, Yell.com, More Th>n and countless other companies, government organisations, universities and charities have been queueing up for re-brands and design work from them. At the helm of the operation is Michael Johnson. Amazing designer, guitar obsessive, brilliant writer, regular contributor to Creative Review & Design Week and very down to earth, nice guy.
His excellent Thought For The Week Blog is also a must read for anyone with a passing interest in what happens behind the scenes in one of the UKs most respected agencies. Michael kindly agreed to take time out answer our Ten Questions.
It’s Friday, it’s sunny and it’s time once again to let you know about Five Things we’ve seen this week which we like. Encompassing a number of areas including advertising, design, second hand shops, passport stamps, jelly and toys, there’s sure to be something for everyone.
Last night we traveled to The Parfitt Gallery to attend the opening of ‘The Designers Republic Come Home To Croydon‘ – a solo exhibition of work by Ian Anderson shown in his childhood home town. The founder of the legendary Sheffield based studio was showing various pieces of work curated from the last 25 years.
So it’s award season again. Well — least it is at the D&AD — the one we all know about and keep tabs on.
At some point as a hungry ‘n’ thirsty new design agency eager to succeed, you mention the word ‘AWARDS’ amongst yourselves. You only need chat for less than a minute though as straight away reality kicks in when you consider the entry fees and who you’re up against. You soon realise you’re punching above your weight and think to yourselves ‘…what’s the point of wasting the money?…’ and back to work you toddle.
Mat Dolphin is coming up for its second year in business soon so awards are definitely something we’ve discussed (and dismissed) in our small studio on more than one occasion. With a heavy dose of risk involved entering into the fray, we wanted to explore some of the merits, pitfalls and woes of being a small agency in a big award pond.
