L’oeuf Concierge is part of the To Hatch brand. Put simply, it is a luxury concierge service helping winners of the To Hatch Lottery, and those requiring help with
The brief stipulated the creative execution would need to evoke luxury and opulence, whilst at the same time be an elegant and simple ‘mark’ to make the brand recognisable. Taking the literal meaning of ‘The Egg Concierge’, we created a simple motif which subtly takes the form of a heart containing an egg. Dark and luxurious colours where chosen, along with a simple and approachable typeface to give the brand it’s uniqueness. The style and approach were further conveyed in the simple 1x page website which will grow in time.