Boxing support group
Create the name and design the identity for Boxing Futures, the support group set up by and affiliated with world champion boxers, for boxers.
Who do you go to when your boxing career is over? Who offers support and encouragement and helps you look after finance and income, development and skills? We wanted to create a name and brand that suggests nurturing and growing talent from early on in the career to help boxers from day one. The strapline incorporates a boxing reference that gets across the idea of help and protection, whilst the warped direction of the type points to the future. Splitting the ‘x’ in ‘Boxing’ we were also able to create a unique brand mark for use in future collateral.