When discussing ‘great’ British designers, the same handful of names tend to pop up again and again. Alan Fletcher, Peter Saville, Neville Brody… We all know these names and the canon of work they’ve produced over the years and, with good reason, we admire them.
Recently however, a less familiar face has emerged from the shadows, a designer who has been a hugely important part of the British graphic design industry for 50 years. The name John Lloyd will be one the majority of designers haven’t heard of but the body of work he has quietly been amassing over the years and can now be found in a new online archive showing the fruits of his illustrious career.














