We have opinions on budget logo design which we’ve aired in the past. We’ve questioned the ‘pound shop’ mentality of flogging logo designs for as cheaply as possible and whilst we feel that there may be a place for such services, we’re yet to be convinced about the quality they’re able to offer. After plenty of thought and discussion the summary is basically; you get what you pay for. If you’re not bothered about the quality of your logo (which is a pretty subjective thing at the best of times) or the service you receive from the designer, you might as well try and pay as little as possible.

Then along comes Swiftly. The basic premise of which is slightly different from that of 99designs, the company that recently launched Swiftly to the world. Both companies are competing purely on price point and using their low costs as a selling point. But instead of knocking out logos for next to nothing, Swiftly is essentially an amends factory. Need to simply change the name on a business card? Or switch the colour of the font on your website? Change some copy in Powerpoint? Swiftly claim to be able to take care of these small tweaks and changes for as little as $15.

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It’s all too easy to get carried away with design. We’ve all been guilty at some point of adding a slightly unnecessary effect or one too many ‘finishing touches’. Knowing when a piece of design work is complete isn’t as easy as it seems, and there is a definite art in knowing when to stop. We recently came across a quote giving four simple instructions which act as a set of convenient guidelines. The fact that they are painfully obvious doesn’t by any means make them easy to put into practice. Focusing on the reasons a piece of design will work, they are clear and concise reminders of the importance of putting yourself in the position of the audience.

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