Storm Thorgerson already said it better than us…

April 19th, 2013 by Mat Dolphin

Computers these days are amazing. With the right software and a little bit of know-how it’s never been easier to whip up any ridiculous image you have in your head, and make it a reality for all the world to see. If it doesn’t look quite as good as you’d hoped, maybe add a load of drop shadows, lighting effects and any other number of gimmicky Photoshop filters until it does? Although, after a while you begin to realise that perhaps the reason it ain’t that great, is because of the idea in the first place. If the foundations aren’t strong enough, the house will fall down. A truly great idea can stand on it’s own without the need to be supported by effects and decoration.

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Good Housekeeping

April 17th, 2013 by Mat Dolphin

Every designer has one client who gets a bit neglected. One who all other clients are treated as a priority over. The projects for these less important souls invariably get pushed to the bottom of the pile in favour of work for the ‘special’ people. So who are these mistreated folks, and why are they letting us get away with treating them so badly? Well, they’re ourselves. You and I. Try as we might, the vast majority of designers have a tendency to postpone creating or updating their own design work in favour of spending time on ‘proper’ clients.

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The Key To Failure Is Trying To Please Everybody

April 8th, 2013 by Mat Dolphin

“I don’t know the key to success, but the key to failure is trying to please everybody”
Bill Cosby

To state the obvious; any designer worth their salt wants to do great design work. Work that can stand the test of time. Work that gets noticed. Work that they can be proud of and get recognition for.

The only real way of knowing that the work we’re producing is good, is when others tell us so. Design is a strange, subjective thing and most designers at one time or another have had to deal with a concept they thought was brilliant being rejected on the grounds that it simply wasn’t all that good. For a piece of design work to be really good, other people have to agree with you we’re afraid.

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