Our Ten Questions series has been absent for a long time. Too long, baby.
With this in mind, we wanted to make sure the first of 2013 was an absolute belter, so we got in touch with Marta Cerdà Alimbau. A Barcelona-based illustrator and designer, her work is largely focused on illustrative lettering and her eye-catching, highly decorative work has attracted clients such as Nike, Coca-Cola, Ray Ban, Penguin Books, Zoo York, Panasonic, Virgin and many others.
Since setting up her own studio in 2008, she has developed a visually rich and distinctive style of her own. We’re huge fans of her work and are delighted to get her involved in the series. See what she had to say below.
1. How do you describe what you do?
I work with shapes that finally become letters and illustrations, through the eyes and tools of a Graphic Designer.
2. What made you want to do what you do?
Knowing that I hadn’t got the skills to become a professional with most of the rest of the things I tried.
3. How would you describe your workplace?
It’s a tiny little room in an old flat that I share with other studios in Barcelona. There are two desks, an iMac conected to a Wacom tablet, a Macbook pro, a board with artwork hanging on the wall, two plants and lots of books.
4. What is your favourite colour?
I would say blue, but I think it depends on the context.
5. Who is your favourite artist or writer?
I don’t have any favourite. Lately I’ve been to Cap de Creus, Portlligat, Cadaqués and Figueres, discovering the books of the catalan artist Salvador Dalí and the fascinating paintings of Antoni Pitxot.
6. What was your previous job?
Graphic Designer at Vasava.
7. Do you work within a team? If so, how many people do you work with?
I work alone. I do sometimes collaborate with someone, but that’s exceptional.
9. Who inspires you to do what you’re doing?
My friends, the music I listen to, the places I visit, other creatives work…
10. Which advice has helped you the most?
Fear is the path to the Dark Side. Fear leads to anger, anger leads to hate, hate leads to suffering.
Yoda, Star Wars.
As ever, thank you to you for reading and, if you enjoyed this post, you might want to check out the rest of the series.
Tom and Phil