We’ve spoken in the past about the importance of the message. The purpose of graphic design, in our minds, should be to communicate a distinct message to the right audience in the most appropriate way possible. We recently came across the following quote by Adrian Shaughnessy who, in his usual succinct and intelligent way, uses a simple and easy to understand analogy to completely hit the nail on the head. The substance taking precedent over the style is something we feel is hugely important and easily forgotten in today’s fast moving and trend-driven design world.
“Graphic design has been likened to a wine glass. When we drink wine we barely notice the glass it’s served in. It wouldn’t be true to say that we don’t care what glass we drink out of – we wouldn’t choose to drink a rare vintage out of a Tupperware mug, for example – but it’s the wine that matters, not the vessel it comes in.”
Since co-founding design studio Intro in 1989, Adrian Shaughnessy has gone on to turn his hand to a number of different roles with then design world. Writing articles for magazines such as Grafik, Design Week, Eye, Design Observer and Creative Review, founding the publishing venture Unit Editions, consulting for design/branding/advertising agency This Is Real Art, editing illustration journal Varoom, lecturing extensively around the world, writing the essential industry guide ‘How To Be A Graphic Designer Without Losing Your Soul‘ (if you don’t own it already – BUY IT NOW!) and even presenting a graphic design radio show on Resonance FM. He’s a busy man and talks a great deal of sense.
Thanks for reading,
Phil and Tom